Brian Fox with Kodak's new line of ink jet printers and cartridges.
"Yes, we're in a down economy, but any family still has things they need to print. We've built our whole business model on low-cost ink. This printer is $150, a major purchase, but on the back end, you'll be saving $110/year on affordable cartridges [$9.99 for black, $14.99 for color]."