- Vizio returned this year with an ad featuring pop superstar Beyonce. But ironically, the singer only appeared in the first few seconds of the ad. She is grabbed with a robot, as are various videos, a Twitter logo, "Chocolate Rain" singer Tay Zonday and others. They are all "assembled" as parts of Vizio's Internet Apps, available on some of the brand's new TVs.
- Three different ads were featured for Qualcomm's FLO TV mobile television service, airing throughout the game. In the first, sports broadcaster Jim Nantz- who doubled as the game's play-by-play announcer- narrated a young man having "lost his spine," and being forced to go shopping with his girlfriend during the big game. The solution, according to Nantz? Bring the FLO TV with him, and "change out of that skirt.
The second FLO TV ad was a remake of The Who's "My Generation," featuring singer will.i.am, guitarist Slash and a highlight reel of events throughout the past five decades. And the third ad, featuring CBS pregame show host James Brown, demonstrated FLO TV's in-car version.
- Intel's spot featured a group of Intel employees eating in the company lunchroom, touting the company's new Core processors as what one of them describes as "the most amazing technological achievement in the history of the company." This comes as news to a robot, serving as a waiter to the employees, who gets discouraged and walks away.
- A spot for Boost Mobile reunited members of the 1985 Chicago Bears, including quarterback Jim McMahon and coach Mike Dikta, in a remake of their famed "Super Bowl Shuffle" music video.
